New F-150 Regina – Built Ford Tough

01 September 2010 Categories: F-150 Blog, New F-150 Regina

Without getting to deep into technical jargon I wanted to spout a little off the top of my head about the F-150 and why it’s BUILT FORD TOUGH. In the truck market, especially selling new F-150′s in Regina, there can be tons of chest thumping and bragging about extra bells and whistles and what the truck can do. This is to be expected isn’t it?

Regardless of if you drive a new GMC truck you picked up from Capital GM in the Capital Auto Mall or an import like a new Toyota, a crew cab truck, now a days is 30-55k if not more. When you spend that much money on what’s designed to be a work horse, it’s automatic to have a sense of pride about your propriety. I don’t think it’s too uncommon for someone to consider their truck a part of their family.

With all this emotion and pride wrapped up inside, it’s no wonder families tend to be a “Ford family” or a “GM Family”. Putting those emotions aside and getting a clear picture of what’s really going on with a truck is important in my mind. One of these things, that tends to touch on the emotional side of buyers, is the BUILT FORD TOUGH brand. What I want to do, is really dig in and show you what BUILT FORD TOUGH means, at least in my eyes. It’s a lot more then the puffy end of every Ford commercial where the big chunk of steel falls from the air with Built Ford Tough on it’s face and hits with a huge bang and the dust billows out from the side… do you know what I’m talking about? It’s a mind set and a mission with Ford Motor Company. To me Built Ford Tough is the reason companies like big pipe lines rely on only Ford’s in their fleets to keep them going, it’s why big companies who have no choice but beat the crap out of their units, to get where their working and back, pick new Ford F-150.

The Capital Auto Mall and specifically Capital Ford Lincoln, specialize in trucks and when you’re looking for a truck make sure you think Capital Ford Lincoln first for your Ford F-150 needs!

Want a little more Built Ford Tough insight? Check out this video on the F-150′s frame!